Dan Halstrom

President and CEO, USMEF

USMEF is a not-for-profit trade association representing nine diverse industry sectors, including beef/veal producers and feeders, pork producers and feeders, lamb producers and feeders, packers and processors, purveyors and traders, oilseeds producers, feedgrains producers, farm organizations and supply and service organizations. USMEF’s mission is “To increase the value and profit opportunities for the U.S. beef, pork, and lamb industries by enhancing demand in export markets through a coordinated and collaborative partnership of all stakeholders.” With 19 offices and regional representatives in key markets around the world, USMEF collects and analyzes market intelligence, implements promotional programs, and collaborates with industry stakeholders to increase U.S. red meat exports